eCommerce: Getting Started

Boost online sales by creating comprehensive, full-featured and responsive online stores. You can provide exceptional shopping experiences and make profitable online sales for your clients with the following features:

• flexible product pages
• auto-synced catalogues
• secure checkout
• multi-channel sales
• coupon and gift card options 
• delivery and pickup scheduling
• and so much more

Follow the steps to get started with your eCommerce store.

• Store Overview
• Edit Store Design
• Add a Store
• Store Control Panel
• Add and Edit Products
• Location Settings
• Payment
• Sales Channels
• Shipping
• Additional Resources

Each eCommerce Store Plan comes with more features and functions. See Store Plans to find out more.

Store Overview

These are the two main components of a store:

1. StoreFront Design

• features widgets that allow you to showcase your products on your site, making it easier for customers to add products to their carts and checkout.

2. Store Control Panel

• enables you to set up the content that appears in the Store widgets, such as products and categories, product options and variations, shipping locations and cost, available payment methods, and more.

Note that your store cannot have multiple products or categories with similar names.

To view and add store widgets to your site, select Widgets and search for Store on the side panel or you can simply click eCommerce, and select Add Store Widget.

After adding a store to your site, the following widgets allow you to customise its design.

• Main Store (this is automatically added when you add the store to your site.)
• Product Gallery
• Cart
• Search
• Categories

You must include the Main Store widget on at least one of your site’s pages in order to link products from the product gallery to the store. If not, customers who click on a product will receive a 404 error. Note that the Main Store widget is automatically added when you add a store.

All of the store widgets are fully configurable. See Customise Store Design for further details.

Everything related to your store's backend operations can be found in the Store Control Panel. To access the Store Control Panel, click eCommerce on the side panel, then click Manage Store.

Create a product catalogue in the Store Control Panel by adding all of your products. All products that have been added to the catalogue will be included in the products menu. 

Learn how to add and edit store products in the Add and Edit Store Products in the Store section. 

You may also use a CSV file to upload your products to the store, which will allow you to create your products menu much faster. See Import Products to Your Store for further details.

Your store won't work without currency and weight units. The default currency and unit of measurement are the US dollar and kilogram, however, you may decide to modify them based on your location.

To configure your location settings:

1. Go to the Store Control Panel, click Settings, and then click General.
2. Click Regional Settings.

Payment

You need a method of payment. By default, PayPal and Stripe are the simplest ways for your customers to pay you, but we support a vast array of additional payment options.

To configure payment options:

1. Click Payment in the Store Control Panel.
2. You may use PayPal, Square, or Stripe, or you can choose Add Manual Payment Method.

For more information, see About Payment Options, Online Payments, and Offline Payments.

To maximize the performance of your eCommerce store, you should integrate it with many sales channels.

1. To access the Store Control Panel, click eCommerce, then Manage Store.
2. Under Sales Channels, click Overview or any of the other options, as applicable.

For more information, see the following:

• Sell on Facebook
• Sell on Instagram
• Google Shopping
• Square Point of Sale
  

Set up shipping for your business if you are selling tangible products to ensure that buyers pay for shipment. If you do not offer tangible products, disable shipping for those products.

To configure shipping:

1. Click Shipping in Store Control Panel.
2. Click +Add Shipping Method or +Add In-store Pickup to add shipping and pickup methods.

For more information, see the following:

• Shipping Options
• Shipping
• Shipping FAQs

Your store is ready for business! See the following sources for further information on additional features you may like to include:

• Add a Store Login
• Track Abandoned Carts
• Discount Coupons
• Configure Taxes