eCommerce Website Design

Ecommerce web design involves the creation of a website that is specifically tailored to sell goods and services online. A good eCommerce design should be easy to use and navigate so that visitors will find what they are looking for easily and be able to make a purchase. 

Here are a few elements that are essential when designing a good eCommerce website.

1. The first element is a well-designed homepage. This page highlights the top products and services that you offer. This page should be designed with a user-friendly interface for easy navigation and quick access to desired information.
2. The second element focuses on product pages. These pages are designed to provide complete product details for visitors, allowing them to add the items to their shopping cart seamlessly. Easy navigation is essential to ensure visitors can easily find the information they need.
3. The third element is the shopping cart, which should be intuitively designed to enable users to navigate and understand its functions easily. The shopping cart should facilitate smooth addition and removal of items, providing customers with an easy checkout process.
4. The fourth element of eCommerce web design is checkout. Checkout should be designed to be quick and easy. It should also be secure so that visitors can feel confident about entering their personal information.

These elements are essential in eCommerce web design, which is why we prioritise them when creating websites for our clients. If you're ready to establish your online presence, reach out to us today to get started with your online business.

Most people today prefer shopping online for their needs due to the convenience and potential cost savings. However, when an eCommerce website is not user-friendly, it can be frustrating for customers. Here are some reasons why having a good eCommerce web design is important :

• Good First Impression

When your design is professional and visually appealing, it leaves a positive first impression that can motivate people to make purchases from your platform.

• Easy to Use

A good eCommerce website design should prioritise ease of use to guarantee the best shopping experience for your customers. When your website is intuitive to navigate, it minimises the likelihood of visitors becoming frustrated and opting to explore alternative sites instead.

• Stand Out from the Competition

With lots of eCommerce websites there is, setting your eCommerce store apart requires a unique and attractive design. It also helps to have well-written product category pages and high quality images to maximise your conversion rates and further improve your competitive edge.

• Persuades Customers to Buy

A well-designed eCommerce website has the potential to convince your customers to buy from you instead of your competitors. When your site boasts a visually appealing layout, it becomes more possible that your visitors convert into customers.

• Increase More Sales

A good eCommerce website design plays a crucial role in boosting sales. By providing visitors with a positive experience on your site, you cultivate customer loyalty, increasing the chances of repeat purchases and encouraging them to return for future transactions.

• Help You Save Money

With a well-designed eCommerce website, you have the opportunity to reduce expenses related to traditional marketing methods, as the design itself becomes a powerful promotional tool.

• Boosts Brand Awareness

When visitors have a positive experience on your site, they are more likely to recall your brand when looking for similar products or services in the future. A memorable and enjoyable user experience promotes a lasting impression, which helps boost brand recognition and increases the chances of customer retention.

The discovery phase is always the first step when it comes to getting started to sell online. During the discovery phase, you and your selected web design agency engage in a detailed discussion regarding your specific requirements. 

This stage allows you to determine the objectives you wish to achieve with your eCommerce site. Consider your goals, target audience, and the products or services you plan to sell online. Once you have a clear understanding of your objectives, it's time to delve into the realm of user experience. Think about how you want your overall website to look like. Consider the navigation style you prefer and identify the essential eCommerce platform features that align with your needs.

All of these aspects should be considered in the discovery phase so that your web designer can start creating the eCommerce website that is tailored to your specific needs. This is an important step in eCommerce web design, so make sure you take the time to really think about what you want from your website.

Our eCommerce websites are tailored to the needs of our business clients. To ensure that every customer has the best shopping experience possible, we created user-centred design features that are intuitive and easy to use.

Here is a full list of the features we can offer on our eCommerce website.

• Custom eCommerce Web Design

We customise your website to your business needs with logo and branding package included.

• eCommerce Enterprise Hosting

Hosted on Amazon's ultra-fast and highly secure web servers, with 99.99% uptime.

• Responsive Design

Your site easily adapts and adjusts to various devices while still maintaining its full functionality.

• Website Copywriting and Images

Compelling copywriting drives traffic and increases conversion rate. We also licence relevant images.

• SEO Optimised

We SEO your web design, indexed directly by Google, and help you appear in search results.

• Android and IOS Mobile App

Manage your store, track sales, and add new products using the ZURB Foundation framework.

• Website Support Updates

We offer 1 month of website support updates after launch. 

• Social Media Cover Photo Bundle

Bundle matching social media cover photos for Facebook, LinkedIn and Google My Business

• Payment Providers

No additional store transaction fees, integrate PayPal, AfterPay, Stripe, Square and more.

• Square POS Integration

Syncing between your Square POS and online store.

• Variants and Options

Add a base product with different colours and sizes.

• Coupons and Gift Cards

Add digital gift cards to your online store or discount coupons.

• Abandoned Cart Emails

Email customers who have not finished checking out and remind them to complete their purchase. 

• Mailchimp Connection

Keep in touch with your existing and potential customers by sending marketing emails.

• Low Stock Notifications

Automated messages advising you of low stock items. 

• Filter and Sort Options

Customers find what they are looking for quickly by price range, keywords etc.

• Favourite Products

Customers can create a list to come back to.

• Automatic Shipping Calculator

Australia posts automatic calculations or fixed pricing based on destinations.

• Social Media Integration

Sell on social channels such as Google, Facebook and Instagram.

• Sell on Marketplaces

Allows your eCommerce business to sell on other marketplaces such as eBay and Amazon.

• E-Goods, Subscriptions, and Digital Downloads

Sell recurring subscriptions and downloadable items such as eBooks, video tutorials, and more.

• Delivery and Pick-Up Scheduler

Customers can pick a convenient delivery date and time when placing an order in your store.

• Automatic Tax Calculations

For Australia, US, Canada, UK and EU.

• Reports and Sales Stats

Important metrics include the number of visitors, orders, revenue and conversion rates.