Law Firm Website Design

Kells the Lawyers

Kells the Lawyers is one of the most well-known names in NSW when it comes to legal services, with offices in Wollongong, Sydney, Shellharbour, Kiama, Dapto, and Thirroul. While already an established law firm in the region, they wanted to further improve their online presence starting with their website. 

Their old website was good, but good is not enough for an esteemed organisation like Kells. A great, stunning website is more suited for a law firm of their calibre. They realised that, so they came to Love My Online Marketing and asked us to redesign their website as they know we specialise in web design for lawyers. 

One of our top priorities was to enhance the layout and appearance of the website. The law is a serious business that requires utmost professionalism, but that doesn’t mean your website has to be boring. You can look professional and trustworthy with the right layout and design. But the problem is that the pages of their previous website had a very lacking look and feel, like if you tried to browse around you’d feel very underwhelmed and wouldn’t realise it’s a website that belonged to a top-tier law firm in the region. Now, the overall layout and appearance of Kells’ website looks absolutely stellar and screams professional, credible and trustworthy. We improved all of their pages, including their Expertise and People pages.

Another major thing we improved was the lack of information problem on the home page. On their old website, you wouldn’t be able to find any valuable information about Kells on it. Most of the information was generic. And if there was any good info, it wasn’t presented correctly. For instance, their Areas of Expertise were just enumerated in a sentence and didn’t come with any useful information that would help visitors to understand what that specialty was about with just a quick glance. If they wanted to learn more, they had to click on the hyperlinked text of the expertise area to know what’s covered under Taxation Law, for example. We solved this problem by dedicating a tile-based section for their Areas of Expertise that contained brief but informative write-ups about each expertise area so that site visitors have a general idea what a service is about without having to click anything. We also added calls-to-action buttons that links to their respective expertise page. Moreover, we made sure that the qualities that set Kells apart from the competition are properly highlighted on their home page. 

We also added a Mega Menu to improve site navigation for a better user experience. With each menu item having a brief 1-2 sentence write-up, the Mega Menu helps to give the user an idea of what a menu item is about without requiring them to click on it. It’s a feature that’s especially helpful if you have many service pages and you’d like to enhance the browsing journey of your site visitors.

Our team also added more images to pages where necessary in order to improve user experience. For instance, we added more engaging images to their home page because their old home page only had a few boring images, such as landscape shots and abstract photos.

Lastly, we made sure that their new website delivers a consistent experience across all devices, from PC to mobile. Whether you use a desktop, laptop, tablet, or smartphone, Kells the Lawyers’ website will be easy to use and will look stunning all the same.