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How to Speed Up Slow Loading Web Pages

Melody Jaimon • June 13, 2020

Your webpages loading slow could literally be losing you customers. Learn how to optimize your site and give users an experience less likely to drive them off.

In a survey conducted by Google , they found that the longer it takes your site to load, the greater your bounce rate becomes. For pages that take more than 5 seconds, this could result in a 90% bounce rate.



People expect instant gratification, especially when searching the web. If it takes your webpage too long to load, they’ll look for their information elsewhere.


If you want to attract and retain customers, you need to do something about your webpages loading slow.

Read on for some tips and advice on how to speed them up.

Why Is Your Webpage Loading Slowly?

The first step in fixing slow load times is to figure out exactly why there are problems loading the page.



This could be due to several issues, including the server response time to the size of the images you are using on your site. Should you have a lot of redirects, these will also slow your load time down.


With so many different items impacting your webpage’s speed, there are a lot of things you can consider fixing.

What Speed Should You Aim For?

While surveys claim that customers expect a webpage to load in three seconds or less, most sites don’t load this quickly.



Thus, if you can find a way to get your site into this sweet spot, you may find that you are getting the vast majority of traffic and converting it into leads or sales.


To achieve this goal, you need to make some changes.

How to Speed up Webpages Loading Slowly

Since there are many different factors that impact your site’s load speed, you have a lot of options when it comes to making changes.


Keep in mind that you don’t have to make all of the changes in one sitting. The changes you make should increase load time, but you shouldn’t have to sacrifice how your site looks. This can also impact whether or not a customer will stay on your site.


Some of the things you can try to increase your site’s loading time include the following:

Make Sure Your Servers Are Functioning Optimally

One of the biggest reasons your site might be taking a while to load could have to do with your server.

You want to reduce service response time so that customers can find what they’re looking for on your page as quickly as possible.

Some of the ways to do this include:

Using Web Hosting that Is Fast and Reliable

Your hosting provider should be able to cater to the needs of online customers. This means that you’ll need to invest in a high-performance service.

It can be tempting to go with free web hosting, especially when you have a small budget, but you will get what you pay for. Many of these servers have very little if any support, and you have to share the resources with other businesses.

Investing in a web host is your best bet. With faster load times, this may result in customers staying on your site and buying your products, so you’ll be able to afford and justify the cost.

Make Sure Your Databases Are Optimized

The longer you are in business and your webpage is on the internet, the more data you will be collecting. While having this information is helpful in tailoring your marketing campaigns, it will slow your site down over time.



Make sure your database is optimized to handle all of the data. This can help speed up your webpage.

Minify Your Scripts

If you are asking, “how do I fix a slow website,” one of the things you can try is to minify your scripts.


This involves removing long, redundant variables, comments, and unwanted characters.


Should you find that you don’t have the skill and/or expertise to take on this task, working with a professional might be in your best interest. They’ll be able to quickly and easily go through the scripts to find the information that is no longer needed and take care of it.

Compress Your Images and Videos

Should you have a lot of images or videos on your site, you might be wondering: “How can I speed up image loading?”


One of the easiest ways to do this is to compress your images and videos.


The easiest way to compress your images and videos is to use a plug-in on your webpage.


You also have the option of going to other websites that offer this service and compressing your images there.


Not only do you want to be compressing any images or videos that you are currently loading onto your site, but you’ll also want to go back and compress images and videos that have already been uploaded.



Having a plug-in on your site will make this process a lot less time consuming.

Convert to AMP

AMP, which is short for Accelerated Mobile Pages, was designed to help publishers reduce their blog or news pages so that the information would load quickly on mobile devices. It is a component framework that you can apply to your entire site or just certain pages, such as your blog.


Once you have implemented AMP, your webpage will load almost instantaneously from search.



If you were wondering what to do in mobile with your webpage, using AMP is recommended. However, it can also speed up your webpage when people access it from a laptop or desktop computer.

Work with a Professional

With so many different elements making up your webpage and potentially slowing it down, finding the time to make changes can be difficult. If you aren’t technologically inclined, this will make the process even more challenging.


To ensure the right changes are being made and your webpage still looks amazing, you should consider working with a professional.



At Love My Website Design Online Marketing, we have the skills and experience to fix any webpages loading slow. Whether you need website design or hosting, we have what you’re looking for.


The longer it takes your webpage to load, the more customers you are losing. If you want to convert leads and make sales, your site has to be fast. Contact us today to implement the changes that are necessary to make your webpage as fast as possible.

See How Our Agency Can Drive Massive Amounts of Traffic to Your Website

Website Design designed for your audience and to be found on Google Searches
SEO - unlock relevant and increased SEO traffic. 

Paid Media - effective paid strategies with a clear ROI.

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Love My Online Marketing has 10+ Years of working alongside businesses and helping them grow. Discuss your options for online success from website Design and Development through to Google Marketing. Book a Free 20min Discovery Call.

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