Track Store Events with Google Analytics

Enabling Google Analytics for your Store provides you with comprehensive statistics on Store events that occur during a customer's shopping session and checkout procedure. To use Google Analytics for your Store, you must first enable Google Analytics in the site editor and then activate eCommerce tracking in your Google Analytics account.

Create an account for Universal Google Analytics or the more recent Google Analytics 4 if you do not already have one. See Universal Analytics vs. Google Analytics 4 Data to learn about the distinctions between the two.

Enable Google Analytics for Your Site

To enable Google Analytics in the editor, follow these steps:

1. Click Settings in the sidebar, then click the Google Analytics tab.
2. Enter the code for Google Analytics. The code will begin with "UA" if you are using Universal Analytics. If using Google Analytics 4, the code will begin with a "G."
3. Type Enter for confirmation

As soon as Google Analytics is activated for your website, it is instantly linked to your store.

If you receive an invalid account error notice, your Google Analytics account is either invalid, misspelled, or you are using the incorrect code. To eliminate mistakes, we recommend copying and pasting the code directly from your Google Analytics account.