Are cookie banners required in Australia?

The posting of cookie banners on websites was not expressly mandated by Australian legislation. The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), in particular, as well as other privacy rules in Australia, do, nevertheless, apply to the use of cookies and other tracking technology. Websites and online services must comply with the following guidelines under the Australian Privacy Principles when collecting personal data, including through the use of cookies: People should be made aware of the process used to obtain their personal data, as well as the reasons behind it. In order to acquire, use, and disclose a person's personal data, you must first have their permission. Although the law itself may not specify the precise specifications for cookie banners, it is widely agreed that it is best practice to tell users about the use of cookies in a clear and transparent manner and to acquire their prior consent before doing so. Cookie banners have been used by numerous websites all over the world, including those in Australia, as a method to uphold these ideals and alert visitors of the monitoring practices used on their sites.

Why do I need a cookie banner?

Here are the primary reasons why you would need a cookie banner, even though the particular specifications for cookie banners may not be specified in the legislation itself: Legal Obligation User Awareness and Transparency User Control Reducing Risk Increased Trust Global Audience Improving User Experience

Is a cookie policy required in Australia?

Yes, having a cookie policy is typically advised and regarded as best practice for Australian websites, particularly if the website uses data collection and uses cookies or other tracking technologies. While there may not be a specific law in Australia that mandates a separate "cookie policy," the Australian Privacy Principles (APPs) and the Privacy Act 1988 (Cth)'s broader privacy laws and principles make it crucial for websites to disclose all of their data collection and usage policies, including how they use cookies.

What is a standard cookie policy?

A standard cookie policy describes how a website gathers, utilises, and maintains cookies and related tracking technology. While the specifics of a cookie policy can change depending on the practices used by the website and the relevant regulatory requirements.

How do you give cookie consent?

Here's how we give cookie consent: Cookie Banner or Pop-Up Cookie Banner Clear Information Consent Options Granular Consent Opt-Out Implied Consent Documenting Consent Cookie Preferences

What is a cookie pop-up?

When a person accesses a website for the first time or in specific circumstances, a cookie pop-up is a form of notification that appears on the page. A cookie pop-up is used to alert users to the use of website cookies and other tracking technologies by a website and to request their consent to do so. In order to comply with privacy laws like the General Data Protection Regulation (GDPR) in the European Union, which mandates that websites seek informed and express agreement before utilising non-essential cookies, cookie pop-ups are a typical practice for websites.

How do I get rid of cookie pop-ups?

Unfortunately, you cannot completely get rid or opt out of cookie pop-ups, but you can take some steps to manage them more efficiently: Use Browser Extensions Browser Settings Choose the "Do Not Track" Setting Use Private Browsing Mode Accept All on Trusted Sites Manage Cookies Manually Read Privacy Policies

Get in touch

Call 0480 012 463 Book A Chat

Cookie Consent Banner – Does a Website in Australia Need One?

Melody Jaimon • May 18, 2021

Editor's Note: This post was last updated on August 7, 2023

Are you looking to give your website a makeover? As specialists in web design for businesses, Love My Online Marketing also has significant experience in redesigning websites based on our clients' requirements.

If you spend a good amount of time on the Internet, chances are that you have encountered a number of websites with a cookie banner. You may have noticed that they are more prevalent on websites that cater to an international audience and that the number of websites that are asking for their users' cookie consent has been steadily increasing over the years.

So, you might be wondering, do I need a cookie banner on my website too? Or is it just an unnecessary annoyance to your site visitors that you can completely forgo adding to your site?

In this blog post, we'll find out the answer to these questions. But first, let's learn what cookies and cookie consent are.

What Are Cookies?

Cookies, also known as HTTP cookies or Internet cookies, are text files that contain small bits of data (such as letters and numbers) that are used by web browsers to track, personalise and save info about each user's session. Websites use them to give you more personal information regarding website visits and improve your online experiences. They can also be used to identify you when you visit a new website.

Designed for streamlining web experiences, cookies allow users to resume where they left off and remember their personal information, such as registered logins, preferences, theme selections, and advanced features. Without cookie consent pop-ups, you'd have to input your personal information, such as login credentials and select your preferences each time you visit a website.

Do Cookies Allow You To Give Your Personal Information?

Normally, cookies do not divulge personal information. When a person visits a website, a cookie—a small text file—is saved on their computer or mobile device. These third-party cookies are mostly used to keep track of a user's browsing habits and preferences on a certain website.

Cookies can be divided into two categories:

Session cookies:

After you close your web browser, these transient third-party cookies are removed from the device's memory. They are frequently used to remember your actions throughout a single browsing session, such as the things you added to your shopping basket.

Persistent Cookies:

These third-party cookies continue to exist on your device even after your web browser has closed. Across different sessions and visits to the same website, they are used to remember your preferences and behaviours.

Personal information like your name, address, or phone number is not directly contained in cookies. On a certain website, they might be utilised to monitor your online behaviour and activities. When combined with other data sources, this tracking can result in collected personal information that could be used to build your profile or infer your identity from a distance.

The amount of personal information gathered by websites might vary significantly depending on the website and its data privacy compliance, but it's crucial to understand that websites may use cookies to collect personal information about your browsing interests and activities. Numerous websites also have privacy policies that describe how they gather, utilise, and share data, including sensitive personal information obtained through cookies.

Modern privacy laws, like the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA) in the US, and the Privacy Act 1988 (Privacy Act) in Australian Law, set forth guidelines and demands for how websites must inform users about the use of cookies and obtain their express consent before collecting and processing personal information.

Reviewing a website's privacy statement, modifying your browser's cookie settings, and thinking about utilising browser add-ons or applications that assist in managing and controlling cookie tracking are all recommended practices for keeping your privacy protected, including your sensitive personal information, while browsing the internet.

a cookie consent banner popping up on a laptop

What Are Cookie Consent Banners?

Cookie consent pop-ups banner are notifications that appear on your first visit to a web page. Before it disappears, the user must first take action on the implied consent and obtain express consent whether they will allow all cookies, reject all cookies, allow only selected cookies, or use only necessary cookies.

As mentioned earlier, you may have noticed that websites with an international audience are the ones that typically implement cookie consent banners. That's because websites with visitors from the EU are required to adopt a cookie consent tool in order to comply with European Union (EU) law.

The EU has two important laws that cover cookie consent: the ePrivacy Directive and the General Data Protection Regular (GDPR), which covers Australian Privacy Principles. The ePrivacy Directive requires the cookie consent of the users that gather personal information and track user behaviours. Meanwhile, the GDPR is a comprehensive personal data protection legislation that establishes strict rules on how a website requests and obtains consent. Cookie consent must be earned via a user's specific, clear, and affirmative action, which means that opt-out models of explicit consent are not allowed.

If you don't already know, the EU is very serious when it comes to enforcing its laws. In the case of the ePrivacy Directive and the GDPR laws that cover Australian Privacy Principles, failure to comply may result in heavy fines, suffering damage to your company's reputation, and a significant loss of trust in your business.

Do You Need a Cookie Consent Banner on Your Website?

The Privacy Act 1988 and the Spam Act 2003 cover Australian Privacy Principles, which are Australia's main privacy act laws. Neither privacy act law makes any reference to Internet cookies, which means that Australia doesn't require cookie consent and that you will not be violating any privacy act laws if you don't implement a cookie consent tool.

However, since it's implied under the Australian Privacy Principles that the personal information collected by cookies might constitute personal information if a person could be identified from it, disclosing your use of cookies on a Privacy Policy page would still be necessary under the Australian privacy act law.

But if your website's reach extends beyond Australia and you offer goods and services in the EU, then that means you need to have a cookie consent banner to comply with the ePrivacy Directive and the GDPR. They may seem like an unnecessary annoyance at first, but cookie consent banners exist to protect users and their personal information.

Do I need a Privacy Policy on my Website in Australia?

If you collect any personal information through your website, such as names, email addresses or phone numbers, then you should include a Privacy Policy on your Website.

Takeaway

It's not required in Australia to have a cookie consent solution, especially if your visitors are mostly from Australia, but you still have to disclose how you are going to use the cookies of your visitors on an Australian Privacy Policy page. However, if you have visitors coming from the EU, then you'll need a cookie consent tool.

Frequently Asked Questions (FAQs)

Are cookie banners required in Australia?
The posting of cookie banners on websites was not expressly mandated by Australian legislation. The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), in particular, as well as other privacy rules in Australia, do, nevertheless, apply to the use of cookies and other tracking technology.

Websites and online services must comply with the following guidelines under the Australian Privacy Principles when collecting personal data, including through the use of cookies:
1. People should be made aware of the process used to obtain their personal data, as well as the reasons behind it.
2. In order to acquire, use, and disclose a person's personal data, you must first have their permission.
Although the law itself may not specify the precise specifications for cookie banners, it is widely agreed that it is best practice to tell users about the use of cookies in a clear and transparent manner and to acquire their prior consent before doing so. Cookie banners have been used by numerous websites all over the world, including those in Australia, as a method to uphold these ideals and alert visitors of the monitoring practices used on their sites.
Why do I need a cookie banner?
Here are the primary reasons why you would need a cookie banner, even though the particular specifications for cookie banners may not be specified in the legislation itself:
1. Legal Obligation
2. User Awareness and Transparency
3. User Control
4. Reducing Risk
5. Increased Trust
6. Global Audience
7. Improving User Experience
Is a cookie policy required in Australia?

Yes, having a cookie policy is typically advised and regarded as best practice for Australian websites, particularly if the website uses data collection and uses cookies or other tracking technologies. While there may not be a specific law in Australia that mandates a separate "cookie policy," the Australian Privacy Principles (APPs) and the Privacy Act 1988 (Cth)'s broader privacy laws and principles make it crucial for websites to disclose all of their data collection and usage policies, including how they use cookies.
What is a standard cookie policy?

A standard cookie policy describes how a website gathers, utilises, and maintains cookies and related tracking technology. While the specifics of a cookie policy can change depending on the practices used by the website and the relevant regulatory requirements.
How do you give cookie consent?
Here's how we give cookie consent:
1. Cookie Banner or Pop-Up
2. Cookie Banner Clear Information
3. Consent Options
4. Granular Consent
5. Opt-Out
6. Implied Consent
7. Documenting Consent
8. Cookie Preferences
What is a cookie pop-up?

When a person accesses a website for the first time or in specific circumstances, a cookie pop-up is a form of notification that appears on the page. A cookie pop-up is used to alert users to the use of website cookies and other tracking technologies by a website and to request their consent to do so. In order to comply with privacy laws like the General Data Protection Regulation (GDPR) in the European Union, which mandates that websites seek informed and express agreement before utilising non-essential cookies, cookie pop-ups are a typical practice for websites.
How do I get rid of cookie pop-ups?
Unfortunately, you cannot completely get rid or opt out of cookie pop-ups, but you can take some steps to manage them more efficiently:
1. Use Browser Extensions
2. Browser Settings
3. Choose the "Do Not Track" Setting
4. Use Private Browsing Mode
5. Accept All on Trusted Sites
6. Manage Cookies Manually
7. Read Privacy Policies

< Older Post

Newer Post >

See How Our Agency Can Drive Massive Amounts of Traffic to Your Website

Website Desi gn - designed for your audience and to be found on Google Searches
SEO - unlock relevant and increased SEO traffic.

Paid Media - effective paid strategies with a clear ROI.

Get Started

Love My Online Marketing has 10+ Years of working alongside businesses and helping them grow. Discuss your options for online success from website Design and Development through to Google Marketing. Book a Free 20min Discovery Call.

Book A Discovery Call

Do you want more traffic and business leads?

Love My Online Marketing is determined to make a business grow. Our only question is, will it be yours?

Let's Chat

Why Google Reviews Are Important and How to Get More of Them

By Melody Jaimon • February 5, 2025

Google Business Profile reviews can be one of your most successful digital marketing tactics, and the best part is that it's free! Whether you run a small local business or a large enterprise, having a steady stream of positive reviews can significantly impact your online presence and customer trust.

The History of Branding and Its Evolution

By Melody Jaimon • January 21, 2025

Branding has evolved from ancient symbols to modern strategies shaping businesses. Explore its history, milestones, and future innovations. Read more now!

A smiling woman in glasses working on a laptop in a bright office.

Streamlining Success: How to Set Up an Effective Direct Mail Campaign

By Melody Jaimon • December 17, 2024

Learn how to streamline your marketing efforts with our guide to setting up an effective direct mail campaign. Discover tips for targeting your audience, crafting compelling messages, and boosting response rates for maximum impact.

Improving Your iPhone’s Browsing Experience

By Melody Jaimon • November 25, 2024

In this article, we highlight the importance of technologies that help iPhone users tackle cyber threats and have a safe browsing experience.

Step-by-Step Guide: How to Add Admins to Your LinkedIn Page for Better Engagement & Management

By Melody Jaimon • November 5, 2024

Learn how to add admins to your LinkedIn Page in this step-by-step guide. Boost engagement, improve page management, and expand team collaboration on LinkedIn with ease!

Key Elements in Creating Effective Annual Report Design for Charities and Not-For-Profit Organisations

By Melody Jaimon • November 3, 2024

Create impactful annual reports for charities and non-profits by focusing on audience needs, maintaining consistency, and paying attention to design elements. Read more here.

a man clicking on domain on an augmented reality UI

How To Manage Your Delegated Domain Access

By Melody Jaimon • October 29, 2024

Have you been given access to your domain by your agency? Learn how to manage your domain access in this blog post.

Black Website Design: Pros, Cons, and Current Trends

By Melody Jaimon • October 16, 2024

Learn the pros, cons, and latest trends in black website design. Find out how this bold aesthetic impacts user experience, branding, and site performance. Read more here.

How to Protect Your Website from Google Algorithm Updates: White Hat SEO Techniques and Organic Rankings

By Melody Jaimon • October 11, 2024

Protect your website from Google algorithm updates with white hat SEO techniques. Learn strategies to enhance your organic rankings while adhering to Google's best practices.