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SEO Tools - How to Rank on Google with the Best Keyword Research Tool
Melody Jaimon • June 4, 2020
Why is Keyword research so important?
Nine out of ten online users make use of search engines to look for information through a keyword or keyphrase with 75% of Internet users never scrolling past the first page of search results.
The first page of results of these keywords accounts for around 71.33% of organic clicks, with page two and three getting just 5.59%, showing that failing to rank highly will seriously damage your traffic. It also seems as though people prefer to click on organic results rather than adverts, with just 15% of all traffic either clicking on PPC ads or trying a new search.
Where to start? Long tail keywords
With shorter keywords, competition for rankings can be fierce. Long tail terms tend to be longer in length (3+ words) and account for 70% of all web searches. Long tail keywords are the foundation of an effective SEO strategy because they’re easier to rank for and that means they’ll usually take less time, money and generate leads much quicker. In fact Amazon makes 57% of their sales from long-tail keywords.
How to find long tail keywords?
Find keywords that you can easily rank for.
Keyword research is no rocket science. With the right tool you can go for the keywords with low SEO difficulty and high search volume. The Keyword Tool that we are recommending is simple to use, affordable and comes with a 10 Day free trial.
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What I love about this tool is it affordable and simple for businesses to use. It also has a good mix of relevant information for both newbies and experienced users.
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Melody Jaimon - Owner - Love My Online Marketing
Competitor keyword research tool
You can also see what your competitors rank for if you don't know where to start. Just enter their domain or URL and the keyword tool will show you the best keywords they rank for.
Find location-specific long tail keywords for your website, and even drill down to regional towns such as Wollongong.
If you are looking to increase rankings for keywords with white-hat SEO techniques take a look at our SEO services.
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