Understanding the NDIS Logo: Guidelines and Copyright Considerations

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If you’re a provider working with the National Disability Insurance Scheme (NDIS) with an NDIS registration it’s important that you use the correct logo when promoting your services. If you are a un-registered NDIS provider it’s even more important to understand the limitations on logo usage. 

This guide will be a great resource explaining the different guidelines for promoting NDIS as well as logo options available to providers (both registered and unregistered) and how to use them correctly to identify and acknowledge you work wiht NDIS participants on your website and marketing materials. 

What is the official NDIA and NDIS logo?

The NDIS logo and acronym are both registered trademarks in the name of the NDIA. This means you can’t use them unless the NDIA gives you permission. The NDIA has established specific branding guidelines that outline who can use the NDIS logo and under what circumstances. The NDIS acronym cannot be used in a business or domain name as well. 

The NDIA has established formal contractual agreements with Partners in the Community (PITC), which include local area coordinators and early childhood partners. These agreements encompass guidelines on co-branding, ensuring that all partners adhere to the NDIA’s standards. The PITC Communication Guidelines are available through partner relationship managers, providing detailed instructions on appropriate logo use and co-branding practices.

Use by partners

The Agency maintains official contracts with our Community Partners, which include local area coordinators and early childhood providers. These contracts outline co-branded guidelines and protocols. You can access the PITC Communication Guidelines through NDIA partner relationship managers.



Use by connectors

Connectors have the privilege of including a modified version of the NDIS logo on appropriate resources, such as brochures, fact sheets, digital materials, and promotional items.



Who is not allowed to use the NDIS logo?

You are not allowed to use the NDIS logo without permission from the National Disability Insurance Agency (NDIA), as unauthorised use is strictly prohibited. The NDIS logo and acronym are registered trademarks owned by the NDIA, and authorised providers who have obtained the necessary permissions are the only ones allowed to use it.

Non-Providers include:

• NDIS participants and their family members
• Advocacy and support organisations
• Government agencies
• Healthcare providers
• Educational institutions
• Employers
• Community and recreational organisations
• Commercial enterprises

What to avoid when using NDIS logos for appropriate logo use?

Misuse of the NDIS logos can lead to serious consequences, including legal action and reputational damage.

When using NDIS logos, avoid the following:



1. Using the wrong logo

The main NDIS logo is trademarked under the Commonwealth law, which means it is reserved exclusively for use by the NDIS and its partners. Previously, both registered providers and non-registered users could use the heart/support logos, but only registered providers were allowed to use the tagline. However, updates that took effect in September 2024 now require registered NDIS providers to use the NDIS heart/support provider logo along with its tagline.



2. Altering the logo

Do not modify, distort, or change the colour, proportions, or design of the NDIS logo in any way to maintain its design integrity. Make sure the logo remains intact and consistent to maintain its integrity and comply with the NDIS guidelines.



3. Using the logo without permission

Always make sure that you have authorisation to use the NDIS logo, as misuse can lead to legal issues under Commonwealth trademark laws. This may not only risk potential legal action but it can also result in reputational damage to your organisation.



4. Misrepresenting affiliation

Don’t use the NDIS logo in a way that falsely implies endorsement or affiliation with the NDIS if you're not a registered provider. Misrepresenting your relationship with the NDIS can lead to serious consequences, including legal action and damage to your organisation's credibility.



5. Incorrect placement

Avoid placing the NDIS logo too close to other logos or images, which could confuse users or misrepresent partnerships. Proper spacing is essential to maintain the logo’s integrity and to ensure visual clarity.



6. Using the logo for public use

Providers are not permitted to use the NDIS logo or acronym in any publicity materials, including on vehicles, buildings, emails, stationery, business cards, and so on. This restriction is in place to protect the integrity of the NDIS branding and to prevent any potential misrepresentation of affiliation or endorsement.



How to Display NDIS Logo

The NDIS logos should always be displayed in publicity material in its entirety, with no alterations. This means that there should be no modifications to the logo’s colour, size or design, as any changes can misrepresent the brand and its intended message. Consistency in how the logo is presented is crucial for maintaining the integrity and recognition of the NDIS identity, ensuring brand consistency. Therefore, it is important to always use the official logo in its approved format.



What NDIS logo should you use

The National Disability Insurance Agency (NDIA) is dedicated to safeguarding its intellectual property and copyright. The NDIA logo and acronym are registered trademarks, and their use requires explicit permission from the NDIA. To raise community awareness about the NDIS, the NDIA encourages the use of the ‘I/we heart NDIS’ and ‘I/we support NDIS’ logos.

Registered NDIS providers are permitted to use the ‘I/we heart NDIS’ and ‘I/we support NDIS’ logos, along with the tagline ‘Registered NDIS provider’. 

The below logos can be used by registered and unregistered NDIS providers to raise community awareness and promote their services to the community and people with disability, their families and carers.

• Unregistered NDIS providers, organisations, businesses and individuals can use ‘I/we heart NDIS’ and ‘I/we support NDIS’ logos.

• Registered NDIS providers can use ‘I/we heart NDIS’ and ‘I/we support NDIS’ logos, as well as the tagline, ‘Registered NDIS provider’.



UPDATE! Registered providers must use the NDIS heart/support provider logo + tagline; this has been updated since September 2024 and was only brought to our attention by recent feedback directly from the NDIS marketing team. In the past, anyone could use the heart/support logos and only registered providers could use the tagline. The NDIS website has also been updated to reflect these changes.

Conclusion

Whether you are a provider or a non-provider, it’s important to know and use the correct NDIS Branding when promoting your services to ensure compliance with NDIA guidelines. The NDIA has strict guidelines for logo use, so make sure you follow them closely.

Contact Love My Online Marketing to create an NDIS website that complies with the NDIS guidelines. We are an award-winning Australia agency with a team of specialists who understand the NDIS market.

To access the present files, simply download the packs below and then double-click to unzip them.

• 'I heart NDIS' logo pack (2MB) - includes .JPG, .EPS print quality and .SVG files.
• 'We heart NDIS' logo pack (1MB) - includes .JPG, .EPS print quality and .SVG files.
• 'I support the NDIS' logo pack (2.5MB) - includes .JPG, .EPS print quality and .SVG files.
• 'We support the NDIS' logo pack (700KB) - includes .JPG, .EPS print quality and .SVG files.
• 'Registered provider' tagline pack (2.8MB) - includes .JPG, .EPS print quality and .SVG files.