Understanding Your Personal Client Portal: A Guide for New Clients

Here at Love My Online Marketing, we are all about being transparent with our clients. Other digital marketing agencies just send monthly reports to their customers through email, but we approach things differently and take pride in providing the transparency that our customers deserve.

Clients who are subscribed to our premium SEO package get their own personal Client Portal where they can access detailed reports on everything from site performance to keyword rankings. They can also see the tasks that we are working on so they can stay up-to-date on the progress of their campaigns. This way, they can be confident that their money is being well-spent and that we're working hard to achieve their desired results.

In this blog post, we will explain more about the Client Portal, including what the portal is for, what types of reports we share with our clients, and what each task name/tag means.

What is the Client Portal?

After logging in to your portal, you will be able to see these two tabs on the upper part of the screen. You can jump from one tab to another simply by clicking on it.

Let us take a deeper look at each of these tabs.

Reports

The monthly reports allow you to monitor the performance of your campaigns on demand. They can be seen on the side panel on the left.

To view a report, simply click on any of the reports available in your portal.

You can view previous versions of a report by clicking on the dropdown menu on the upper right part of the report and selecting the date.

If you wish to download the report in PDF format, click on the PDF button beside the date selection menu.

We share different types of reports, including monthly SEO reports, Citation/Link Building reports, Guest Post reports, and Google Ads reports.

Monthly SEO Report

1. Site Audit

The Site Audit gives you an insight into your site’s overall health, including the top issues that are affecting the performance of your website. Our tool allows us to perform a comprehensive audit that identifies these issues. 

The issues are divided into three categories: Errors, Warnings, and Notices. Once an audit is complete, our team focuses on fixing the Errors first as they have the largest impact on your site’s health and performance. We then proceed to fix the Warnings and Notices so that we can get your website back in tip-top shape.

If your initial audit shows that you have a low Site Health score, don’t panic. Most sites that have been audited for the first time have a subpar Site Health score. Websites that are neglected and haven’t had any site maintenance done on them for quite a while are also prone to having poor Site Health scores.

2. Backlinks

This is where you can see the total number of backlinks that your website has, as well as how many of each type of backlink you have.

Backlinks are the links that are created when a website links to another website. They are important for SEO because they are a signal to Google that your site is popular and authoritative. When other websites link to yours, it shows that they trust your content and think it is worth linking to. 

They also provide a link juice that helps improve your site's ranking in search engines. Link juice is the term used to describe the power that a backlink has to improve your site's ranking in search engines. The more backlinks you have, the more link juice your site has.

Each month, our team builds quality backlinks to your website using a combination of proven SEO techniques including guest posts, link submissions, and citation building. So expect to see your number of backlinks grow with every month that passes.

3. Keywords

4. Organic Search: Top Keywords & Positions

Organic Search insights are important so you can see the overall picture, not just a part of it.

In this type of insight, you will see the keywords that you may or may not be tracking or trying to rank for but are driving traffic to your website. You can see valuable information such as their current position in SERPs, their monthly search volume, and the estimated traffic you are getting from each keyword.

By default, it’s sorted by traffic percentage to give you an idea which keywords are unexpectedly overperforming and which ones are lagging behind.

Citation/Link Building Report

The Citation/Link Building report gives you the ability to see what exactly was done in your citation and link building campaigns. This report contains a brief summary of our citation/link building efforts and also includes a link to the document with the full report where you can see all the citations and backlinks we’ve built in a given month. The username and password for each citation and link that we’ve built are also available in the report so that you can make changes or updates as needed.

Guest Post Report

The Guest Post report is a simple report that shares with you the links to all the guest posts that we’ve created for you. This way, you can have an easy way to check if your guest post is published and live. If you see a link that isn’t working, that means the post is either not published yet or has been taken down. Please note that the time it takes for a guest post to go live depends on the admin/owner of the site we have submitted to.

We use guest posts to increase your website’s backlink count and boost your search engine rankings. By writing articles for other websites in your industry, we can get your website backlinked on their site. This not only helps improve your backlink count and SERP performance, but also helps enhance your website's visibility and your business’ reputation.

Google Ads Report

Tasks

The Tasks tab is where you can view the tasks that our team members are working on for your project. This includes new tasks that have yet to be attended to, tasks that are in progress, and tasks that have been successfully completed.

You can also leave comments on tasks, which is great for collaboration. Simply click on the task that you want to leave a comment on and type away. Your comment will be posted automatically.

This feature is really handy if you want to give us some feedback or direction on a particular task. It's also a great way to stay up-to-date on the progress of your project. 

Details such as time on task, due date, and priority level are visible from the tab’s main screen.

Tasks can be filtered by status (New, In Progress, Completed) and by priority (High, Medium, Low). Simply click on the filter buttons on the left to add or remove them based on your needs.

If you click on a task, you can see more details such as the task description and when the task was created and last updated.

You can also leave a comment directly on a task by typing it in the text box below. Once you’re done writing your comment, simply hit the Add comment button to send.

Here’s what a comment in a task looks like.

Now that we’ve gone through the features of the Tasks tab, let’s have a look at the task names and tags we use in the portal.

1. Content Planning

2. New Blog

3. Blog Optimisation

4. New Page

5. Page Optimisation

6. Citation/Link Building

7. Site Issues

8. Design

Takeaway