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The 7 Most Amazing Web Design Trends for 2022
Website design is constantly evolving. To keep up with the times, companies need to understand the top web design trends of any given year.
About 90 percent of people have previously left a website because it had a poor design. This statistic reveals why an increasing number of companies are investing heavily in their business websites.
It’s no secret that the majority of consumers today go online when looking for goods and services. Many of them love the convenience of ordering and paying for products online. Getting visitors to spend time on your website is a crucial step in converting them to paying clients.
That's where great web design comes in. The best websites stay on top of the latest web design trends, incorporating new features as they emerge.
In the past, push notifications and endless open tabs have competed for web users’ attention. In 2022, web trends are all about clarity of use and intuitiveness.
The current business environment is already saturated with stimuli and information. A business website that wants to stand out, therefore, must be able to deliver messages creatively, quickly, and clearly. How can this happen?
Read to find out more.
Web Design Trends For 2022
With the start of a new decade, trends in web design will largely focus on neat and uncluttered websites. Rich content and outstanding visuals will still continue to take centre stage, particularly for businesses that heavily rely on Google marketing. Below are seven fresh website design trends to help your site stay stylish and current.
1. Dark Theme
You may not have heard this, but the dark mode is hot right now. In 2022, this design will continue to be one of the top trends. Among the top reasons people are falling in love with this trend include:
- Dark backgrounds enable colours and design elements to stand out easily
- A dark theme reduces eye strain and improves visual ergonomics
- Dark themes look ultra-modern
Through the years, the best website trends have had practical beginnings. Dark themes are an excellent fit for OLED screens, which efficiently save power and extend screen lifespans. This utility, however, doesn’t stop dark themes from still looking great.
2. Hand-Drawn Design Elements to Add Personality
For decades, perfected graphics have dominated website designs. Unfortunately, these pixel-perfect web designs are often flat and impersonal.
Enter hand-drawn design icons and elements. Though imperfect, these elements inject humanity and emotion into websites. It’s a new trend that web users can’t seem to get enough of.
In the coming days, incorporating some hand-drawn realness to your website will give it the heart and soul that visitors find irresistible. The icons may be emotional but in the right way.
So don't be afraid of adding unique hand-drawn illustrations and icons to your site. They're the perfect means to flaunt your brand's unique personality. Let people see how lifelike and human your brand is.
3. Engaging 3D Elements
People have always loved 3D visuals. Unfortunately, the price tag of 3D technology has, for a long time, been out of the reach of many small and medium businesses.
Thankfully, the technology is now widely accessible, and you can affordably get your business website designed using 3D. Web designers now have an array of options to boost interaction in your website by including all human senses in the experience. Hyper-realistic 3D is quickly proving to be the most effective means of creating an immersive experience for users.
But 3D doesn’t just enhance visuals; it’s a great tool for improving user experience as well. Users tend to stay longer on a website that has an interactive design.
4. More Photography Mixed With Graphics
One of the current web design trends that designers seem to be favouring more involves mixing real photos with graphics or illustrations. The result is an impressively customised message.
A seasoned graphic designer can overlap original graphics on real photos, creating a vivid visual.
It’s a collage-like trend that’s quite versatile. For instance, you can use the style to add some charm to an otherwise flat photo. You can also use the trend’s serious attributes to communicate complex concepts like finance or technology more clearly.
5. Lots of White space
White space refers to blank areas in between design elements. Contrary to what the term suggests, white-space can be made up of any colour. The primary purpose of white space is to give a screen or page a spacious and we-balanced feel.
White space includes all the spacing between text, around visuals, and the margins around pages. Among the reasons web designers opt for ample white space is to:
- Increase legibility
- Highlight essential design elements like call-to-actions
- Separate independent sections
- Create a generally tidy and attractive appearance
White space has been a widely recognised web design principle from the beginning, but it’ll become more prominent in 2021. We’ll start to see wider frames of white space that create a sense of order.
6. Futuristic Designs and Colour Schemes
Glowing and luminous colour schemes are already around and will be a huge trend this year. This isometric trend brings in colours such as purples, hot pink, and blues to give web designs a futuristic feel.
Expect to see bold and courageous colour pairings meant to make designs jump right off the screen. Duo tone web designs will continue to be popular. The latest duo tone iteration relies on neon pops of colour starkly contrasted with darker shades to give the design vivacious visuals.
7. Minimalist Navigation
In 2022, web content will be increasing audiovisual as opposed to text. Web users now prefer precision to the description. Designers are thus focusing on more simplistic web designs to make navigation easier and faster.
In recent years, the emergence of smaller, wearable smart devices has made web designers start to think about smaller designs. Navigation is the top area affected by this trend. In the coming days, you can expect minimalist navigation that's aimed at accommodating small devices such as smartwatches.
Look Forward To New Website Design Trends In 2022
Web design trends are continually changing. With the start of a new decade, it’s safe to presume that many new trends will emerge. The technical possibilities already seem endless as designers continue to experiment with new technologies.
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