GoHighLevel: The Ultimate All-In-One CRM for Small Businesses

Running a small business is not only stressful but it can also be time-consuming. Managing customer relationships, running campaigns, managing leads and tracking sales data all at once can feel overwhelming, particularly when these responsibilities fall on one person's shoulders. 

And while there are marketing platforms that can help with certain tasks, utilising multiple subscriptions can come with a high cost. To put it simply, finding a tool that can seamlessly integrate everything together is incredibly challenging.

That is until GoHighLevel came along. Unlike any other tools that are complex to use, limited, unreliable or expensive, GoHighLevel provides the most comprehensive suite of automation tools in the market. 

What is GoHighLevel?

GoHighLevel is an all-in-one CRM (customer relationship management) software designed to streamline and automate the workflows of small business owners. As the ultimate tool that increases customer engagement and drives success, it allows small businesses to manage their entire businesses all in one platform so they can finish their tasks faster and be able to focus more on growth. With GoHighLevel, managing customer relationships for your small business becomes stress-free and hassle-free, as all the necessary tools are consolidated in one place.

GoHighLevel Features

GoHighLevel is a project management software that provides businesses with the tools they need to manage their projects and teams more effectively. Included in its features are the following:



CRM & Pipeline Management

Get real-time information so you can assess the success of your efforts in no time. With this feature, you won’t need to wait for an invoice update after closing to make pricing decisions or decide which deals to prioritise.

GoHighLevel includes a CRM function that enables you to manage marketing leads, allowing you to track which marketing channels are generating the most results, manage contacts, and perform other tasks.



Unlimited Sales Funnel

Unlike other funnel-building software, GoHighLevel sets itself apart by not limiting the number of sales funnels you can create. 

Go HighLevel marketing software allows you to design marketing automation funnels that provide customers with additional information about your products or services. Using this building tool, marketing teams are allowed to follow up with marketing prospects, which can potentially result in increased sales.



Website Builder

GoHighLevel allows you to create websites without requiring any coding expertise. Through GoHighLevel’s website builder, you can use ready-made templates to create a wide range of marketing-related content, including but not limited to landing pages, product promotions, lead generation tools, and blogs.

Every aspect of this template is fully customisable to suit your needs, whether you are in the business of selling custom t-shirts or are involved in a completely different industry, such as artisanal coffee roasting.

Surveys & Forms

Create an endless number of polls, surveys, and forms with GoHighLevel and embed them in the websites of your clients. By doing these, you can increase your chances of getting fresh leads and consumer feedback.

The GoHighLevel dashboard displays all of the information from your surveys and questionnaires. Additionally, you can export it into a Google spreadsheet where you can filter the responses to obtain the required data.



Email Marketing

With the email marketing platform, you can send customised marketing emails to your prospects and easily promote your products and services. Using this tool, you have the option to create emails from scratch or select from a wide range of pre-designed templates. Send them right away or schedule a specific date or time to do it, the choice is yours. What’s more, you can send your emails to groups of contacts at different intervals and avoid overloading your pipeline.



2-Way SMS Marketing

With GoHighLevel’s SMS marketing feature, you can easily send text messages to a specific contact, or automate the process by integrating SMS into your workflows. Through this powerful tool, your marketing campaigns and customer engagement efforts can be supported, enabling you to reach out and engage with your prospects, no matter where they are.

The 2-Way SMS Marketing feature allows you to send text messages and calls through Twilio and track them through GoHighLevel. Not only that, but you also get to choose the messages to be sent to your contacts and leads.



Booking & Appointments

With the help of GoHighLevel booking & appointments, you can easily create a booking page and let prospect clients book appointments in just a few steps. 

This booking feature allows you to customise each appointment's length, buffer time, available days, and date range while setting up the booking system for a campaign. With the time zone feature, you can ensure that appointments are booked within your designated time zone.

By embedding a calendar into your funnels, forms, landing pages, and websites, your customers can book appointments directly without having to navigate to a separate booking page.



Workflow Automation

Create marketing campaigns easily by automating most of the process through GoHighLevel’s workflow feature. Using the drag-and-drop interface, you can create a flowchart-like structure that defines the sequence of events for your campaign. For instance, you can start with an email invite. Then you could add follow-up events using custom parameters such as including specific times and days. 

One of the main advantages of this tool is its ability to integrate with multiple marketing channels like emails, social media, and even text messages. This allows you to create comprehensive workflows that encompass all of your marketing activities, making it easier to manage and optimise your campaigns.



Courses/Products

GoHighLevel offers a complete suite of tools to sell digital products and courses, with the option to host them directly on the platform. As with all GoHighLevel features, the drag-and-drop tool is prominently used to create a course quite easily. 

GoHighLevel has already devised a course structure for you to use as a template, and you can include various elements, such as text, images, videos, or a combination of these, to build your course. Here, you are not only given the privilege to manage memberships, but you can also host unlimited video content and have an unlimited number of users enrolled in your courses.



Call Tracking

GoHighLevel’s call tracking feature helps you understand the effectiveness of your marketing efforts in generating phone calls. With this feature, you can identify where your customers are calling from and which keywords they used to find your phone number online.

By analysing this information, you can gain insights into which marketing messages and campaigns are most effective in driving calls and improving overall conversions. This feature also allows you to track which ads are generating the most calls, so you can optimise your ad spend and focus on the most effective campaigns.



Reputation Management

With this useful feature, you can easily set up a one-click review request generation, where requests can be sent via email or SMS. This way, it would be easier for you to collect testimonials, manage your brand reputation, and enhance your online presence.

Through this feature, you can monitor incoming reviews, respond to them and track them through the dashboard. In case of a negative review, you can contact the reviewer to address the issue and minimise the impact of the negative feedback.



Tracking & Analytics

Track the efficiency of your marketing efforts and analyse which marketing messaging generates the most engagement rates using this built-in analytics tool. Here, you can access and analyse campaign data and find out what works and what doesn't. 

Through this platform which can be integrated with Facebook and Google ads, you can view analytics and monitor the performance of your paid ads. What’s more, the analytics feature also allows you to view call and appointment reports, to provide you insights into conversions, cancellations, and no-shows. If you have set up any follow-up events, you can track their performance as well.

Taking Your Business To The Next Level

Here are the onboarding steps to start your journey with GoHighLevel:

Initial Process

1. Set Up Your Main Account
2. Create Sub-Account for Your Business Profile
3. Create a Login For Your Sub-Account
4. White Label Your Domain



General Settings

1. Update Your Business Profile Details
2. Add Team Members



Connections & Integrations

1. Connect to Your Facebook
2. Connect to Your Google Business Profile
3. Connect Your Stripe Account
4. Set Up Chat Widget
5. Set Up Other Integrations

Appointments & Bookings

1. Create Calendar for Appointments



Automation

1. Set Up Workflows
2. Create Campaigns
3. Add Triggers

Forms

1. Create Form
2. Add Form to Website or Sales Funnel



CRM

1. Import Your Leads & Contacts
2. Add Products
3. Create Coupons



Email Marketing

1. Set Up Email Marketing Campaign



Payments

1. Set Up Payments

Takeaway

With the number of unique features GoHighLevel has, it is easy to see why this platform is the ultimate solution for small businesses out there. The GoHighLevel platform offers value to all marketers as it helps simplify and streamline their workflow. 

If you're a small business owner looking for marketing software that can streamline your team's tasks, handle multiple channels, and enhance results, while helping you stay on top of the game, then GoHighLevel might be the solution for you.

GoHighLevel is an all-in-one CRM platform that allows small business marketers to work more efficiently and productively through automated tasks, integrations and general monitoring. Designed with user-friendly features, this platform is suitable for marketing teams of all levels. GoHighLevel provides a flexible setup that can work for any team.

If you are ready to bring your business to the next level, consider giving GoHighLevel a try today and see the results for yourself!