5 Essential Marketing Tools for Growing Businesses

So, your business took off, and you’re hitting your revenue goals for the past few quarters. Kudos to you and your team. 

But what comes next—how do you maintain this growth or further scale your business? More importantly, how do you avoid feeling stuck or stagnant in this journey?

The next step for you is to invest in the essentials and be one step ahead in the game over the competition. 

We’re talking about marketing tools to help you track, analyze, plan, create and strategize more effectively. While you might not have needed most of these tools when starting out, now is the right time to bring them on board and level up your marketing. 

We’ve curated a list of five such marketing tools you must sign up for today to supercharge your marketing efforts.

1. Attest: market research made easy

Some amazing benefits this tool offers:

• Low learning curve allowing even non-tech users to figure out the platform easily
• Allows you to run different kinds of surveys, including brand tracking, concept testing, or customer profiling
• Three layers of quality check on the data to make sure you get the best of the best
• Allows you to preview a survey before sending it out and invite your team members to review and leave comments.
• High-end reporting to uncover interesting insights from results
• The pricing is quite affordable compared to other market leaders, as you only pay for the number of responses you need



2. Flodesk: your all-around email marketing partner

Emails have the power to influence customer decisions—and, in fact, 59% of the respondents in a survey strongly believe so. After all, customers voluntarily subscribe to a brand’s email list, expecting to be nurtured and presented with great deals and offers. 

Since you’ve established some customer base already, why not leverage them to upsell your products or build a strong relationship with them? 

This is something an email marketing provider helps you with. From designing and creating emails to segmenting audiences and automating the email marketing process, it helps handle all these emails, and that too at a large scale. 

Now, you must have seen the name Mailchimp being tossed around whenever the subject of email marketing comes up. They’re the leader in the game and have been around for quite a while. 

However, as a growing business, you must understand what you need from an email marketing tool. You need a tool that’s not only light on the budget but also easy to use and has great customer support. Unfortunately, Mailchimp lacks in these areas. 

Although you’ll find many email services marketed as the best Mailchimp alternatives, you need the one that makes your email marketing journey pleasant and not a burden. 

Flodesk is one such service that small business owners especially adore for its beginner-friendly interface and stellar features. 

• The drag-and-drop functionality makes it easy to control functions
• Automated workflows to streamline email marketing
• Audience segmenting to target each type of audience separately
• Integration with 3000 other apps
• The flat-rate pricing system that’s unaffected by the number of features you use

3. Ahrefs: all-in-one SEO toolset

About 93% of online experiences originate from a Google search. Yes, somewhere out there, someone might be looking up your business name or typing in the product you’re offering in the search query. If only they find you at the exact moment, will they know about your existence. 

Of course, you don’t want to miss your window and be left behind in the search engine ranking race. Implement SEO in your strategy, and this will no longer be a roadblock. 

For that, we couldn’t think of any other SEO tool better than Ahrefs, which has everything you’re ever going to need to kick off your SEO journey. 

In the SEO toolset, you get:

• Site audit tool to understand your website’s current situation and the areas that need to be improved for search ranking
• Competitor analysis tool to know what others in the industry are doing and how you can do better
• Keyword research tool to analyze what your target customers are currently searching for and the ongoing trends in your industry
• Content explorer to observe and analyze top-performing content
• Rank tracker to know how your website is doing on the SERP and how to improve your rankings



4. Zapier: automation at its best

When you’re full-on implementing marketing strategies while using different toolsets, checking up on every tiny workflow can get overwhelming. Especially when some tasks are repetitive and time-consuming, you’re only reducing your productivity by handling them all manually. 

Well, automation is your answer to all these hassles, so you can sit back and focus on what’s more important for your business. Automation helps certain parts of your business run on autopilot and can be incorporated into various avenues. 

Zapier is a marketing automation tool that seamlessly connects all your tools and apps to work together unanimously. We’re talking high-end integration of up to 5000+ apps, allowing you to automate processes within those apps.



Here’s how Zapier simplifies marketing:

• Setting triggers in case of the occurrence of an event. Let's say someone downloads your lead magnet. You can set up a trigger to get notified via email about that lead’s data.
• Multi-step Zaps allow you to set up as many triggers and actions as you need in one zap to handle complex workflows. 
• Looking up any data, record, or insight is easy on Zapier.
• Create Zaps by filtering specific information you need to trigger an event. You can customize your Zaps to perform literally anything that makes your life easy.
• The best part—Zapier has a dedicated platform to help you learn all about automating the workflow. If DIYing doesn’t work out, there are Zapier experts out there to help you. 
• There is a free plan to get you started, which you can upgrade as you go.

5. Whatagraph: simplifying PPC reporting

PPC ads are one of the best channels to exist in the marketing world—helping you reach your target audience in the quickest way possible. However, making sense of analytics data can be a real pain. You’re looking at metrics you don’t know the significance of, which restricts you from using PPC ads to their full potential. 

Well, this is no longer a problem. There are now several reporting tools that exist to save you from cramming over numbers and complex metrics and help you understand them in a better way. 

Whatagraph is one such tool that helps you closely monitor your PPC campaigns—Google ads, Facebook ads, Pinterest ads, or any other platform—and measure the right metrics. It generates a separate performance report by consolidating the analytics from all PPC platforms and visualizing it using charts, images, infographics, and graphs. 

This way, you don’t need to switch between multiple apps and platforms to track your ad campaigns when everything is available to you on one platform. 

• The reports that it generates are customizable—it allows you to add your company logo and branding, create a report from scratch, or use pre-set templates.
• Supports integration with 40+ marketing platforms, which makes it easier to generate reports for all in one platform. 
• Automated report delivery helps you trigger and automate a report to send to one or multiple people.



Take your business to greater heights

With the right tools by your side and the right processes, there’s nothing to stop you from scaling your business. 

Having this set of marketing tools will not only elevate your marketing efforts but also keep you up-to-date with the latest trends in your industry. This way, you’ll be able to open new doors and explore new ideas for your business.

Add these marketing tools to your arsenal and get ready to evolve.